In fact, the new Cloverdale brand is so cheap it undercuts even Woolies home brand honey ($5.30) by at least 10%.
Just why Capilano’s merchant banker owners at Hive and Wellness have undercut both their main brand and the competition so savagely has prompted not a little angst in the Australian honey industry.
More than 10,000 beehives are estimated to have been lost to the Australian bushfires so far this summer, and the number is likely to rise.
Sarah Paradice, chief executive of the Australian Honey Bee Industry Council, said last week that the latest count is some 10,200 hives.
And with so many bushfires and so much infrastructure destroyed there are very real fears that the number may go much higher.
The main conference organisers are the co-operative research centre (CRC) for Honey Bee Products based at the University of Western Australia.
Local manuka honey buyers will get extra assurance with the release of two new quality seals for authentic Australian manuka honey.
The seals are only available to manuka honey producers whose honey meets the standard laid down by the Australian Manuka Honey Association.