In fact, the new Cloverdale brand is so cheap it undercuts even Woolies home brand honey ($5.30) by at least 10%.
Just why Capilano’s merchant banker owners at Hive and Wellness have undercut both their main brand and the competition so savagely has prompted not a little angst in the Australian honey industry.
Capilano, Australia’s largest honey company, has joined the growing ranks of ‘raw’ honey marketers.
Two new Capilano products hit the shelves of Coles supermarkets earlier this month – a raw orange blossom and a raw red gum honey.
Both are labelled ‘unflitered’ and the back label describes them as containing “Pollen and fine honeycomb particles, just as nature intended”.