Its from Argentina. And its cheap, very cheap. Its Capilano’s new honey brand – Cloverdale, and its now available in Woolworths supermarkets at just $4.50 for a 375gms bottle and $10 for a 1kg tub.
In fact, the new Cloverdale brand is so cheap it undercuts even Woolies home brand honey ($5.30) by at least 10%.
Just why Capilano’s merchant banker owners at Hive and Wellness have undercut both their main brand and the competition so savagely has prompted not a little angst in the Australian honey industry.