News — McDonalds
Chilli honey gets the Macca's treatment with 'Embrace the Drip' campaign
Capilano chilli honey hot honey McDonalds
Honey infused with chilli (i.e. hot honey) was on the menu at Australian McDonalds stores in April and May, both as a dipping sauce and an ingredient in fried chicken products.
And the US hamburger chain went 'all out' to promote the new product with a media campaign using the slogan “embrace the drip.”