News — Capilano

Honey infused with chilli (i.e. hot honey) was on the menu at Australian McDonalds stores in April and May, both as a dipping sauce and an ingredient in fried chicken products.

And the US hamburger chain went 'all out' to promote the new product with a media campaign using the slogan “embrace the drip.”

Its from Argentina. And its cheap, very cheap.  Its Capilano’s new honey brand –  Cloverdale, and its now available in Woolworths supermarkets at just $4.50 for a 375gms bottle and $10 for a 1kg tub.
In fact, the new Cloverdale brand is so cheap it  undercuts even Woolies home brand honey ($5.30) by at least 10%.

Just why Capilano’s merchant banker owners at Hive and Wellness have undercut both their main brand and the competition so savagely has prompted not a little angst in the Australian honey industry.

Capilano, Australia’s largest honey company, has joined the growing ranks of ‘raw’ honey marketers.

Two new Capilano products hit the shelves of Coles supermarkets earlier this month – a raw orange blossom and a raw red gum honey.

Both are labelled ‘unflitered’ and the back label describes them as containing “Pollen and fine honeycomb particles, just as nature intended”.